Workshops / Breakout Sessions
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THERE’S NO FUN IN FUNGIBLE: The Fast & Effective Way to Define, Communicate, & Deliver Our Distinctiveness

This special session demonstrates how marketing and service leaders and team members can set their business or organization apart from the competition using more creativity and deeper analysis. Even when trying to look distinctive, it’s astounding how similar businesses and other groups look and sound when trying to explain why consumers and clients should pick them out of the crowd. The feature of the session is Michael’s nationally acclaimed “So Why Us?” activity that gets the whole team to understand and feel excited about why service is essential to competitive success, how to figure out exactly what is distinctive about our services and products, and how to communicate this to current and potential customers and clients.